Seltzer cases will have bolder messaging to sell the drinks as 'now more refreshing' and 'made with real fruit juice.' The new packaging for Truly seltzer Truly says it wants to 'shout from the rooftops' that it has 30 seltzers made with real fruit juice.

One change shoppers might notice is in the packaging. The Samuel Adams parent company said in its recent release of fourth quarter financial results that 'hard seltzer remains in decline,' but they're hoping changes to the Truly brand can turn things around. 'As hard seltzer enters the post-hype era, we are strategically investing in new marketing and packaging to keep Truly top of mind and remind drinkers why they came to the category in the first place.' This helps support Rum Raiders at no additional cost to you.'Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow,' Boston Beer Company CEO Dave Burwick said in a statement.

This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. Sign up for our Deal of the Day newsletter If you’re interested in getting a shot of rum in your morning email, We are the only media property reviewing rums andĪnd reviews of other significant voices in the rum world in one place. Here at Rum Raiders, we do more than write about current events in rum. Read Next:īest Mixers to Pair with Rum for Easy Drinking The new edition of the Truly Vodka Soda Classic Pack includes Lime, Mango, Blueberry, and Pineapple flavors.Īlongside those variety packs is the Truly Vodka Soda Paradise Pack which contains summertime favorites like Mango, Watermelon, Passion Fruit, and Blood Orange flavorsĪll of the variety packs and flavors of Truly Vodka Soda are available now. The original flavors of Truly Vodka Soda Twist of Flavor Pack still include Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine. The Truly Vodka Soda line has been extended with two new packs of single-fruit flavors, Truly Vodka Soda Classic and Paradise. All Truly Vodka Soda flavors have a 5% ABV with 110 calories and are naturally gluten-free. Truly Vodka Sodas contains six-times-distilled vodka which makes for a very neutrally flavored spirit that combines well with the fruit juices and flavorings. “Complete with new flavors and new packaging, we’re confident Truly Vodka Soda tastes as good as it looks.” Director of Brand Marketing at the Boston Beer Company. “Truly Vodka Soda delivers a crisp and smooth Truly with a range of real fruit flavors that taste great and pack a punch.” “We’re excited to reintroduce drinkers to Truly Vodka Soda, our award-winning1,2 spirits-based seltzer,” said Matt Withington, Truly Sr. “We are always looking for ways to deliver on our category-leading innovation and bring Truly fans a favorite flavor for every occasion,” said Casey O’Neill, Director of Product Development at the Boston Beer Company. The drinks have been renamed to Truly Vodka Soda to reflect the classic bar call and to stand out from malt-based seltzers and RTD s. The brand formerly called its spirit-based cocktails, Truly Vodka Seltzer. The Truly Vodka Seltzer was first introduced in 2022, but now Truly’s first spirits-based seltzer has a fresh new look and a larger lineup of flavors. The new RTDs are appearing just in time for the summer season. Boston Beer Company’s Truly Hard Seltzer reintroduces its first spirits-based seltzer as Truly Vodka Soda. In a growing trend of ready-to-drink (RTD) beverages pivoting to spirit-based beverages versus malt.

Truly vodka seltzers